30 years of craft. A new generation of tools.

Born in Frankfurt. Started with graffiti at fifteen — the first real design education, learned on walls before any classroom. First experiments on a computer followed in 1994, then a degree in communication design at the Hochschule für Gestaltung Offenbach.

For three decades since, I have worked at the intersection of ideas, design and production. From graphic design and art direction to CGI, motion, film and postproduction.

Generative AI adds an entirely new layer to this toolbox. But the fundamental question remains the same: what is the strongest idea — and how do we produce it properly?

Not prompts. Not a tool demonstration. The ability to translate between idea, generation, design, CGI, motion, post and final production — and to be accountable for the result at the end of it.